Which of the following is not a valid use of social media networks in healthcare?

Communicating medical advice to specific patients through social media networks is not a valid use due to privacy and confidentiality concerns under HIPAA (Health Insurance Portability and Accountability Act). When healthcare providers interact with specific patients online, they risk disclosing protected health information (PHI) without proper safeguards. These interactions cannot ensure secure transmission or appropriate confidentiality, which could lead to unintentional breaches of patient privacy.

In contrast, sharing general healthcare information, promoting health events, and engaging in health awareness campaigns are all appropriate uses of social media in healthcare. These activities allow for the dissemination of information to a broader audience without compromising individual patient confidentiality.